Produce effective, consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
One must have heard the old adage “Content is King”. Never has the saying been more relevant than in contemporary times. When deciding on something as basic as which toothbrush to buy, your decision can be influenced by a television commercial or newspaper ad. As a CMO, if you are contemplating which marketing automation tool to implement at your multinational corporation, your decision could be guided by a stream of content consisting of research, evaluation, product demos, and trials.
More on-site content
More content means your customers will have more reasons to stick around, more opportunities to become familiar with your brand, and more trust, which will lead to higher conversion rates.
Higher visibility in search engines
Every new post you add to your blog is another page that Google's going to index.
Higher domain authority
Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust for your product.
Content marketing helps marketers drive brand awareness. Brands that thrive in the market are often perceived as industry leaders. That’s why organizations use content marketing to develop thought leadership.
As you build your credibility and rankings, your promotion/advertising, lead generation, and nurturing costs will come down significantly as the content machine becomes self-sustaining.
Shorter Conversion Cycle
Content created for each stage of the marketing funnel enables visitors to self-qualify for the next stage and entails salespeople to get into the picture only when they have to make the final sale.
Effective content will bring more traffic to your site
Publishing consistent blog posts that are engaging and effective can help you bring more traffic to your site over time.
Tighter customer/reader relationships
A greater brand reputation can help with the size and recognition of your audience, but great content can also increase the loyalty and closeness of your customer relationships.
Larger Remarketing Audiences
One of the most tactically advantageous benefits of content marketing is that it allows you to create highly refined remarketing audiences based on your site traffic, a super-effective technique for increasing your conversion rates.
With an effective Content Marketing Strategy You Can